Attended MARA RETAIL 2014....applauded the effort by MARA conducting an event and invited speakers from credible business man and woman to share their invaluable experienced. Some of learnings I captured:
4) MEGAT ZAINURUL - Dreamsoft (M) Sdn Bhd
His achievements:
- Trained entrepreneurs especially on ICT sectors
His Advices:
- We would die as individuals than live without an identity (Ladan and Laleh - Siamese twins)
- Products + Brands = Experience
- Everyone has products to offer, but brand is your unique selling propositions, not copying from others
5) INTAN LIDYANA and SISTER - LAMERA (Health and beauty Drink)
Her achievements:
- started to operate her business on 10 January 2014, but spent 2 years for research.
- manufactured in Switzerland
- within 90 days - 500K sales
- using FB boost page as main marketing tool
- why retail? - It is fair for those who are hardworking, it is recognized by the consumer
- marketing needs: what Malaysian needs? what problems are we going to solve? Halal and niche target market
Her Advices:
- don't have to spend big in marketing but cost effective
- using "pemasaran guerilla" - bazaar, roadshow, exhibition, media social, instagram, FB paid boost, sidang media, bloggers, review, charity
- trust your instinct
- take a baby step
- use testimonial
- everyday promotion
- get real people to use your product
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